Field Studies enable you to be a ‘fly on the wall’ and see first-hand where your system delights users and where it misses the mark.

There’s no better way to gain insight into how people use a system than by watching them in their normal environment. Sometimes there’s no other way to do it, like testing an in-car navigation system or setting up in-home mobile broadband.

Field Studies are a discovery process where we peek over the shoulder of users to assess task flows, inefficiencies and challenges. All this helps us to redesign a system to better meet users’ needs.

They can be undertaken at early stages of the user centered design process, and/or later in a project with working prototypes or before a full website or system is released.


Observing users in their typical environment has some key advantages, including:

  • richness – field studies are a great way to collect rich, detailed data and get the full view of how a system fits within a user’s life
  • context – see first-hand how users work and behave, and what they need to support tasks
  • comparative – identify any mismatches between the way users work and the tool and / or processes they use


Depending on what were testing and your business needs, we can provide reports as:

  • tabulated reports: list issues and recommendations with priority ratings
  • annotated screenshots: show snapshots of webpages or screens, and the issues and our recommendations

Get in touch with us to discuss your project and to find out more about our filed studies services, techniques and duration