Creating enjoyable user experiences for your customers and staff requires planning and commitment. Creating a user experience strategy is what your organisation can do to embed better UX into your services, products, websites and applications.
Our UX strategy service shows you how to incorporate user-centered design approaches into all your projects. We show you what activities are needed when. For example, how and when to get customers involved in improving your products and services.
Ideally we will help you create your UX strategy at an organisation-wide level to be applied on all projects. However, we can also help you get started with your UX strategy on any project where usability is crucial.
Benefits of UX strategy
The key advantage of embedding UX strategy into your projects is that your services and products will have the correct focus from the start and therefore save you time and money. It is always easier, and therefore less expensive, to change designs in the earlier stages of a project, as this quote from IBM illustrates: